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Sep 23 2010

Construction Enquirer: adding 200 subscribers a week

Construction Enquirer is nearly five months old and this week emailed its subscribers – 2,250 and growing at 200 a week, apparently – with details of display advertising opportunities on its website (“115,000 page hits per month”)  and e-newsletters (by the way, my web analytics friends will be twitching at this talk of ‘page hits’ – surely better to be citing numbers of page views and/or unique visitors?).

I have blogged about the Enquirer a few times since its launch, with updates about its use of Twitter (5 May13 September – guys, the news item Twitter feed still isn’t working like it used to!), and it would be interesting to know how much of the traffic to its website has been generated via Twitter. I guess that a fair few subscribers will first have discovered the Enquirer through Twitter too.

After it’s shaky start, the Enquirer‘s Twitter account now has 623 followers  - not bad in just five months, particularly as this must largely be due to “word of mouse” as the website doesn’t even show a link to its Twitter account.

3 pings

  1. MyTaptu – news at your fingertips on your smartphone « pwcom 2.0

    [...] streams (as a construction specialist I know Construction Enquirer, for example [most recent post], already has a good smartphone site, and would be high on my list of chosen sites within a [...]

  2. For online-only B2B media, Twitter matters | pwcom 2.0

    [...] September 2010, it had 2, 250 subscribers and was growing at 200 a week (its latest numbers therefore suggest some deceleration), and it had 623 Twitter followers – [...]

  3. MyTaptu – news at your fingertips on your smartphone | The pwcom blog

    [...] streams (as a construction specialist I know Construction Enquirer, for example [most recent post], already has a good smartphone site, and would be high on my list of chosen sites within a [...]

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