Daily Archives: 25 January 2011

Poor use of Twitter could damage your professional brand

Yesterday, I talked about construction industry use of social media to the Institute of Directors Built Environment Discussion Group’s monthly breakfast meeting in Maidstone, Kent.* As with other professional audiences I’ve spoken to recently, there was almost universal adoption of … Continue reading

Posted in AEC, branding, marketing, media, networks, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , | 1 Comment

Did the Be2Awards bypass most AEC PR and marketing people?

About two weeks ago (see Announcing the Be2Awards 2011), I launched the website for what we believe are the world’s first social media awards for “The built environment” (ie: architecture, engineering, construction, facilities management, property, etc). Nominations began to trickle … Continue reading

Posted in AEC, blogs, marketing, media, networks, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 7 Comments