Author Archives: Paul Wilkinson

About Paul Wilkinson

Paul Wilkinson runs a specialist consultancy business, pwcom.co.uk Ltd. It provides integrated PR and marketing services to clients drawn predominantly from the construction and technology sectors. It also undertakes research and consultancy work on construction collaboration technologies (aka 'project extranets') and related tools (BIM, mobile, etc). See his Google+ profile.

Construction, CRM and social media

Posted on 24 May 2013 by Paul Wilkinson

‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft … Continue reading →

Posted in AEC, construction collaboration, marketing, mobile, networks, PR, property/real estate, RSS, technology, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Content marketing, SEO and an expert wiki (again)

Posted on 3 May 2013 by Paul Wilkinson

In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – … Continue reading →

Posted in AEC, blogs, marketing, media, networks, PR, technology, Web 2.0, wikis | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Two elements of BIM marketing for product manufacturers

Posted on 1 May 2013 by Paul Wilkinson

The BIM bandwagon is not slowing down. Instead, it appears to be accelerating as we head towards the UK Government’s initial target of “Level 2″ adoption by 2016, and with more specifiers likely to seek BIM information, product manufacturers need … Continue reading →

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RICS members: Twitter’s not about “what I had for breakfast”!

Posted on 26 April 2013 by Paul Wilkinson

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple … Continue reading →

Posted in AEC, blogs, marketing, media, networks, PR, RSS, Twitter, video, Web 2.0, wikis | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments

Specifiedby.com pushing “social specification”

Posted on 23 April 2013 by Paul Wilkinson

I’ve written about SpecifiedBy several times (eg: November 2012, January 2013), impressed by CEO Darren Lester’s energy and enthusiasm to use social media to facilitate the construction specification process. Having launched his site at Ecobuild and started two blogs last … Continue reading →

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CAPSIG backs IBP Communication and PR Awards

Posted on 3 April 2013 by Paul Wilkinson

CAPSIG, the construction and property special interest group of the Chartered Institute of Public Relations, has teamed up with International Building Press to sponsor its new awards. The IBP Communication and PR Awards will shine the spotlight on the contribution … Continue reading →

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Top 100 real estate blogs

Posted on 3 April 2013 by Paul Wilkinson

I’m not sure if appearing in a ranking of top Tweeters, bloggers, Facebook users, etc makes the slightest difference (see my thoughts on PeerIndex for example), but this blog appears – at number 86 – in an infographic of the … Continue reading →

Posted in AEC, blogs, media, PR, property/real estate, Web 2.0 | Tagged , , , , | 1 Comment

SpecifiedBy.com launches, and doubles up its blogs

Posted on 19 March 2013 by Paul Wilkinson

After my November 2012 blog post about SpecifiedBy, I did a follow-up interview with Darren Lester for my ExtranetEvolution tech blog in February, and have since had a closer look at the site following its Beta launch at Ecobuild in … Continue reading →

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HonestBuildings.com ‘buildings network’ launches in UK

Posted on 27 February 2013 by Paul Wilkinson

Honest Buildings, launched in the UK today, puts buildings at the heart of its connections, with their energy efficiency open to scrutiny, encouraging owners and suppliers to demonstrate their carbon reduction commitments. Honest Buildings, a US-based property network that connects decision … Continue reading →

Posted in AEC, climate change, marketing, networks, property/real estate, technology, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

DesigningBuildings: a content marketing and advertising opportunity

Posted on 20 February 2013 by Paul Wilkinson

As regular readers of this blog will know, I have been interested in the potential use of wikis in the construction industry since the early 2000s, and have long regarded them as collaborative tools, with people collectively creating and improving … Continue reading →

Posted in AEC, marketing, media, PR, property/real estate, technology, Web 2.0, wikis | Tagged , , , , , , , , , , , , , , , , , | 1 Comment