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Tag Archives: BIW
PR can also mean “protecting reputation”
More than once when I was heading PR at construction software developer BIW Technologies, I had to assert the company’s position in the face of misleading claims by competitors, but the process was sometimes very slow. We were reacting to printed … Continue reading
Posted in AEC, construction collaboration, marketing, media, PR, Twitter, Web 2.0
Tagged 4Projects, Asite, BIW, Clare Watson, construction, construction collaboration technologies, Kier, Nathan Doughty, PR, social media, Twitter, Web 2.0
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Corporate social responsibility, facilities management, Web 2.0 … and bikes
When working as an in-house PR professional, I regularly used to commute to work in central London on my bike. Now I work for myself, this pleasure is denied me, but I often have to travel into town to visit … Continue reading
Posted in climate change, cycling, mobile, PR, Twitter, Web 2.0
Tagged BIW, BRE, Building Centre, CIPR, Comms Club Run, construction, cycling, Dopplr, FourSquare, LinkedIn, London, marketing, Martin Brown, Mitie, PR, RIBA, TfL, Total Workplace Management, Twitter, Web 2.0, Yelp
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Best use of Social Media?
Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for … Continue reading
Posted in AEC, blogs, branding, marketing, networks, PR, RSS, Twitter, Web 2.0, wikis
Tagged 4Projects, AceCAD, AEC, architecture, Asite, awards, Be2camp, Bentley, BIW, blog, Bluebeam, Causeway, collaboration, construction, construction collaboration technologies, Construction Computing, engineering, Facebook, marketing, PR, Redsky IT, RSS, social media, Twitter, Web 2.0, wikis, Woobius, YouTube
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‘Extranet’ vendors getting social?
As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also … Continue reading
Posted in AEC, blogs, construction collaboration, marketing, PR, Twitter, Web 2.0
Tagged 4Projects, Aconex, AEC, architecture, Asite, BIW, blog, Business Collaborator, Causeway, construction, construction collaboration technologies, e-Builder, engineering, ePin, extranets, Kalexo, LinkedIn, marketing, Martin Brown, PR, Sarcophagus, social media, Su Butcher, Sword Group, Twitter, Union Square, Web 2.0, Woobius, YouTube
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Ten things to manage in a recession: 5 – cut power
This is the fifth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number five: … Continue reading
Social networks boost productivity
For many Generation X managers, work and socialising are two distinctly separate notions, and they therefore often seek to limit employees’ socialising so that they can “get on and do real work”. But what if that real work could actually … Continue reading
Posted in AEC, blogs, construction collaboration, networks, Web 2.0, wikis
Tagged AEC, architecture, Birmingham Construction Partnership, BIW, blog, collaboration, Constructing Excellence, construction, construction collaboration technologies, engineering, extranets, Harvard Business Review, Kalexo, manufacturing, MIT, NCCTP, social media, Web 2.0, wikis
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Blog as self or company?
After my presentation at the CIMCIG event on Wednesday, I was asked if people in the social media world would welcome someone writing from a corporate perspective. Drawing on my own experience of corporate blogging, I emphasised that social media … Continue reading
Posted in AEC, blogs, Web 2.0
Tagged BIW, blog, CIMCIG, ExtranetEvolution.com, social media
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CIMCIG
I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide … Continue reading
Posted in AEC, blogs, marketing, PR, Twitter, Web 2.0, wikis
Tagged AEC, architecture, Be2camp, BIW, Building Centre, CIMCIG, construction, engineering, marketing, PR, pwcom, recession, social media, Tarmac, Twitter, Web 2.0, wikis
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