Tag Archives: Google Analytics

What’s next? New digital communications for construction marketing

Posted on 18 May 2012 by Paul Wilkinson

On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for … Continue reading →

Posted in AEC, marketing, media, mobile, PR, Web 2.0, wikis | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Be2camp website recipe: go rich, get sticky

Posted on 6 October 2009 by Paul Wilkinson

he event pages are easily the most popular, with visitors often spending several minutes browsing presentations or watching videos. And, these pages also get a lot of returning visitors, suggesting that rich multi-media content is making them ‘sticky’. Continue reading →

Posted in AEC, marketing, networks, Web 2.0 | Tagged , , , , , , | 1 Comment

Should every business have a blog?

Posted on 18 March 2009 by Paul Wilkinson

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should … Continue reading →

Posted in blogs, marketing, PR, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , | 7 Comments