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Tag Archives: PR
Construction, CRM and social media
‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft … Continue reading
Posted in AEC, construction collaboration, marketing, mobile, networks, PR, property/real estate, RSS, technology, Twitter, Web 2.0
Tagged AEC, Anthony Slumbers, BAM Construct UK, construction, CRM, David Bullock, Dynamics, ESN, Facebook, Glasnost21, LinkedIn, m-hance, marketing, Microsoft, PR, sales, Salesforce, Sharepoint, social business, Twitter, Zoho
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Content marketing, SEO and an expert wiki (again)
In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – … Continue reading
Posted in AEC, blogs, marketing, media, networks, PR, technology, Web 2.0, wikis
Tagged AEC, architecture, B2B, B2Bhuddle, BIM, construction, Content Marketing Association, Doug Kessler, engineering, Google, marketing, opinion leadership, PR, SEO, social media, Velocity Partners, Wikipedia, wikis
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CAPSIG backs IBP Communication and PR Awards
CAPSIG, the construction and property special interest group of the Chartered Institute of Public Relations, has teamed up with International Building Press to sponsor its new awards. The IBP Communication and PR Awards will shine the spotlight on the contribution … Continue reading
Posted in AEC, marketing, media, PR, property/real estate
Tagged awards, CAPSIG, CIPR, construction, IBP, London, PR, property
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SpecifiedBy.com launches, and doubles up its blogs
After my November 2012 blog post about SpecifiedBy, I did a follow-up interview with Darren Lester for my ExtranetEvolution tech blog in February, and have since had a closer look at the site following its Beta launch at Ecobuild in … Continue reading
Posted in AEC, blogs, branding, marketing, media, PR, Web 2.0
Tagged AEC, BIM, blog, construction, construction products, Ecobuild, London, marketing, PR, social media, SpecifiedBy
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DesigningBuildings: a content marketing and advertising opportunity
As regular readers of this blog will know, I have been interested in the potential use of wikis in the construction industry since the early 2000s, and have long regarded them as collaborative tools, with people collectively creating and improving … Continue reading
Posted in AEC, marketing, media, PR, property/real estate, technology, Web 2.0, wikis
Tagged Adwords, AEC, architectural ironmongery, architecture, CIOB, CIPR, collaboration, construction, DesigningBuildings, engineering, GAI, Google, marketing, PR, search engine, social media, Wikipedia, wikis
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Be prepared for online criticism
Thanks to Nicola Reece of Useful Social Media for sending me details of a report plus an infographic about organisations’ readiness to deal with online criticism. The stats and insight are taken from in-depth interviews and a survey of over … Continue reading
Posted in marketing, PR, Web 2.0
Tagged corporate social responsibility, CSR, infographic, London, marketing, PR, social media, Useful Social Media, Web 2.0
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CIOB-backed Designing Buildings Wiki
Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, … Continue reading
Posted in AEC, branding, marketing, media, networks, PR, technology, Web 2.0, wikis
Tagged AEC, architecture, BSD wiki, Buro Happold, CIOB, College of Estate Management, construction, Construction Manager, content marketing, David Trench, Development Securities, engineering, Facebook, LinkedIn, marketing, OpenBuildings.com, PR, RIBApedia, Rogers Stirk Harbour + Partners, social media, Twitter, Web 2.0, Wikipedia, wikis, YouTube
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Too many people who do PR still do not understand Wikipedia
Another “Wikipedia edited by PRs” scandal… this time affecting PR folk at RLM Finsbury (a subsidiary of WPP plc).* Today’s Times newspaper reports that Finsbury staff were anonymously editing the English Wikipedia article about billionaire Russian oligarch (and Arsenal FC … Continue reading
Posted in marketing, media, PR, Web 2.0, wikis
Tagged Alisher Usmanov, CIPR, Daily Telegraph, London, PR, PRCA, RLM Finsbury, social media, Times, Web 2.0, Wikimedia UK, Wikipedia, wikis, WPP
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Find me a photographer! – The power of Twitter
After a mix-up in communications ahead of a major client event yesterday, I suddenly found myself without a professional photographer to cover the visit of a government minister and a carefully planned photo-opportunity at the launch of the Association of … Continue reading
