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Tag Archives: SEO
Content marketing, SEO and an expert wiki (again)
In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – … Continue reading
Posted in AEC, blogs, marketing, media, networks, PR, technology, Web 2.0, wikis
Tagged AEC, architecture, B2B, B2Bhuddle, BIM, construction, Content Marketing Association, Doug Kessler, engineering, Google, marketing, opinion leadership, PR, SEO, social media, Velocity Partners, Wikipedia, wikis
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RICS members: Twitter’s not about “what I had for breakfast”!
[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple … Continue reading
Posted in AEC, blogs, marketing, media, networks, PR, RSS, Twitter, video, Web 2.0, wikis
Tagged AEC, BIM, CIMCIG, construction, Facebook, Flickr, Kykloud, LinkedIn, Nick Blenkarn, PACE Partners, Paul Matthews, RICS, RSS, SEO, social media, Su Butcher, Twitter, Wikipedia, YouTube
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Meeting mumtrepreneurs
On Friday afternoon, I took time away from business-to-business PR and marketing, volunteering to do some one-to-one advice sessions at a “Mumtrepreneurs” coffee afternoon at a primary school in nearby Welling. Around a dozen businesses took part, getting an overview … Continue reading
CIPR events offer perspectives on SEO
Last Thursday, I attended two CIPR events in London: the first a free breakfast briefing at CIPR’s Russell Square HQ (sponsored by Glide Technologies) on search engine optimisation (SEO); the second an event at the Building Centre organised by the … Continue reading
Posted in AEC, blogs, marketing, PR, Twitter, Web 2.0
Tagged Ambergreen, Andrew Smith, Be2camp, blog, Building, Building Centre, Building Design, CAPSIG, CIPR, construction, Construction News, DAO, Escherman, Google, Grant Whiteside, Laura Ashley, MMO, Phil Clark, PR, Property Week, SEO, SMO, social media, Web 2.0
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@ContractJournal – now the voice of its crowd
When UK construction magazine Contract Journal shut down in November (see post), I lamented Reed’s decision and wondered what would become of some of its ancillary online outputs. As previously mentioned, Brian Green’s Brickonomics blog was resurrected courtesy of Building … Continue reading
Posted in AEC, Twitter, Web 2.0
Tagged Brian Green, Brickonomics, construction, Contract Journal, Google, online community, Reed Business Information, SEO, Twitter
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Time to switch from internet advertising to social media?
On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range … Continue reading
Posted in Web 2.0
Tagged advertising, construction, Contract Journal, e-newsletters, Facebook, Guardian, IAB, marketing, Reed Business Information, SEO, social media, Twitter, WPP
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Should every business have a blog?
I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should … Continue reading
Posted in blogs, marketing, PR, Web 2.0
Tagged Belinda, blog, business blog, Chris Rand, Delicious, Facebook, Google Alerts, Google Analytics, LinkedIn, marketing, PR, readership, research, RSS, search engine optimisation, SEO, social media, Technorati, Twitter, Web 2.0, website
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