Tag Archives: Su Butcher

RICS members: Twitter’s not about “what I had for breakfast”!

Posted on 26 April 2013 by Paul Wilkinson

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple … Continue reading →

Posted in AEC, blogs, marketing, media, networks, PR, RSS, Twitter, video, Web 2.0, wikis | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments

A new approach to virtual exhibitions

Posted on 4 October 2011 by Paul Wilkinson

StickyWorld opens up further potential channels for construction products people to engage with specifiers, and could be attractive to exhibition organisers wanting to offer additional services to exhibitors, and extend their event’s reach and value online. I have done occasional … Continue reading →

Posted in AEC, marketing, media, PR, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Building Design presents subjectively sorted Twitter list

Posted on 1 July 2011 by Paul Wilkinson

Some 48 hours after The Architects’ Journal published its #AJtCn100 of ARB-registered architects (post), rival weekly Building Design has delivered its own top 100 influencers in the world of architecture. The BD Twitter 100, however, is not published as a … Continue reading →

Posted in AEC, marketing, media, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , | 2 Comments

Architects’ Journal Twitter 100 published – but where’s Su?

Posted on 30 June 2011 by Paul Wilkinson

The Twitter tussle within the UK architectural publishing world took a step forward yesterday with the publication of The Architects’ Journal/tCn Twitter 100. This is about two weeks earlier than originally scheduled – presumably so AJ could publish its list ahead … Continue reading →

Posted in AEC, marketing, media, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , | 2 Comments

Publications tussle for tweeting architects

Posted on 10 June 2011 by Paul Wilkinson

It is said that “imitation is the sincerest form of flattery”, and “if you can’t beat them, join them”. Both sayings sprang to mind when I saw that Building Design, the architectural magazine published by UBM, was launching its own … Continue reading →

Posted in AEC, marketing, media, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Measuring influence and social capital in construction

Posted on 19 April 2011 by Paul Wilkinson

As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for … Continue reading →

Posted in AEC, branding, marketing, media, networks, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Social media firmly on the construction marketing radar

Posted on 26 November 2010 by Paul Wilkinson

Just seven days before yesterday’s CIMCIG conference on Strategy & Tactics of Digital Communication, I got a tweet from Ross Sturley asking if I could step in to replace Su Butcher who had had to withdraw on doctor’s orders (which was a shame … Continue reading →

Posted in AEC, blogs, construction collaboration, marketing, media, mobile, networks, PR, RSS, Twitter, Web 2.0, wikis | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Strategy & Tactics of Digital Communication

Posted on 20 September 2010 by Paul Wilkinson

Want a productive day out in London on 25 November? If you are a construction marketing or PR person, you might be interested in the CIMCIG conference on “Strategy & Tactics of Digital Communication” being held at the Building Centre. … Continue reading →

Posted in AEC, blogs, marketing, networks, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , , , | 2 Comments

Ada Lovelace Day: saluting Su Butcher

Posted on 24 March 2010 by Paul Wilkinson

“Ada Lovelace Day is an international day of blogging (videologging, podcasting, comic drawing etc.!) to draw attention to the achievements of women in technology and science. Women’s contributions often go unacknowledged, their innovations seldom mentioned, their faces rarely recognised. We … Continue reading →

Posted in AEC, blogs, marketing, networks, Twitter, Web 2.0 | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

AEC use of Web 2.0 tools: the key is integration

Posted on 4 February 2010 by Paul Wilkinson

After I had remotely delivered my keynote to yesterday’s London social media training day for people in the architecture, engineering and construction fields (SMAEC; see post), attendees received more detailed talks on how to use several of the most well-known … Continue reading →

Posted in AEC, blogs, marketing, PR, Twitter, Web 2.0 | Tagged , , , , , , , , , | 1 Comment