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Tag Archives: Wikipedia
Content marketing, SEO and an expert wiki (again)
In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – … Continue reading
Posted in AEC, blogs, marketing, media, networks, PR, technology, Web 2.0, wikis
Tagged AEC, architecture, B2B, B2Bhuddle, BIM, construction, Content Marketing Association, Doug Kessler, engineering, Google, marketing, opinion leadership, PR, SEO, social media, Velocity Partners, Wikipedia, wikis
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RICS members: Twitter’s not about “what I had for breakfast”!
[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple … Continue reading
Posted in AEC, blogs, marketing, media, networks, PR, RSS, Twitter, video, Web 2.0, wikis
Tagged AEC, BIM, CIMCIG, construction, Facebook, Flickr, Kykloud, LinkedIn, Nick Blenkarn, PACE Partners, Paul Matthews, RICS, RSS, SEO, social media, Su Butcher, Twitter, Wikipedia, YouTube
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DesigningBuildings: a content marketing and advertising opportunity
As regular readers of this blog will know, I have been interested in the potential use of wikis in the construction industry since the early 2000s, and have long regarded them as collaborative tools, with people collectively creating and improving … Continue reading
Posted in AEC, marketing, media, PR, property/real estate, technology, Web 2.0, wikis
Tagged Adwords, AEC, architectural ironmongery, architecture, CIOB, CIPR, collaboration, construction, DesigningBuildings, engineering, GAI, Google, marketing, PR, search engine, social media, Wikipedia, wikis
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CIOB-backed Designing Buildings Wiki
Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, … Continue reading
Posted in AEC, branding, marketing, media, networks, PR, technology, Web 2.0, wikis
Tagged AEC, architecture, BSD wiki, Buro Happold, CIOB, College of Estate Management, construction, Construction Manager, content marketing, David Trench, Development Securities, engineering, Facebook, LinkedIn, marketing, OpenBuildings.com, PR, RIBApedia, Rogers Stirk Harbour + Partners, social media, Twitter, Web 2.0, Wikipedia, wikis, YouTube
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Too many people who do PR still do not understand Wikipedia
Another “Wikipedia edited by PRs” scandal… this time affecting PR folk at RLM Finsbury (a subsidiary of WPP plc).* Today’s Times newspaper reports that Finsbury staff were anonymously editing the English Wikipedia article about billionaire Russian oligarch (and Arsenal FC … Continue reading
Posted in marketing, media, PR, Web 2.0, wikis
Tagged Alisher Usmanov, CIPR, Daily Telegraph, London, PR, PRCA, RLM Finsbury, social media, Times, Web 2.0, Wikimedia UK, Wikipedia, wikis, WPP
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Recording our cycling heritage
I went to the Building Centre in London yesterday to hear a London Festival of Architecture talk by noted sports-ground expert Simon Inglis, who described his ongoing book project Played in London, the latest in the English Heritage Played in … Continue reading
Posted in AEC, blogs, cycling, media, Web 2.0, wikis
Tagged architecture, Building Centre, Carlton Reid, cycling, English Heritage, football, Heritage, Herne Hill, OpenStreetMap, Played in Britain, Simon Inglis, Wikipedia
2 Comments
CIPR publishes Wikipedia Best Practice Guidance
As mentioned last week, the new CIPR Wikipedia Best Practice Guidance for Public Relations Professionals (version 1) has been published today (see CIPR announcement). The guidance (to which I have made some minor contributions, and which was jointly developed with … Continue reading
Wikipedia: take an interest, but be disinterested
What do the following have in common? Crewe Alexandra midfielder Nick Powell Sir John Liddell, director-general of the Medical Department of the Royal Navy (1855-1864) building services engineer Max Fordham On the face of it: nothing. However, they are all the subjects … Continue reading
Posted in marketing, media, Web 2.0, wikis
Tagged #ciprsm, CIPR, David Gerard, Gem Griffiths, Institution of Civil Engineers, John Liddell, Max Fordham, Nick Powell, Philip Sheldrake, PR, social media, Web 2.0, Wikimedia UK, Wikipedia
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Straddling the Wikipedia-PR divide
The recent debate about the difficult relationship between public relations professionals and Wikipedia (see Wikipedia, PR and CSR) has taken a step forward this weekend. My fellow CIPR members and social media enthusiasts Phil Sheldrake and Neville Hobson met yesterday … Continue reading
Posted in media, PR, Web 2.0, wikis
Tagged #ciprsm, CIPR, Neville Hobson, Philip Sheldrake, social media, Wikimedia UK, Wikipedia
4 Comments
